First and foremost, don’t be a scripted robot always in sales mode… be HUMAN.
Social media at its core is a communications platform. So communicate.
If you’re posting content no one is engaging with, that’s not communication.
To build a relationship with your audience and increase engagement, be authentic.
Engaging with your audience on social is critical. Customers are 71% more likely to purchase from a brand after a positive experience on social media.
Image by @FrogmanMediaGroup