Will the most human brand win?

Will the most human brand win?

This week on Social Pros, my good friend Mark Schaefer joined Adam Brown and I on the show to talk about his awesome new book, Marketing Rebellion.

I’m not overselling it when I tell you that Mark’s premise is that just about everything we’re doing in marketing today is wrong (or certainly undesirable for consumers). Just one of his 137 great quotes.

Repost by @jaybaer featuring special guest @markwschaefer.

About social pros podcast

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.