Ann Smarty (@annsmarty) shares 3 content marketing trends that you can use to your advantage to WIN.
- Content Collaboration: Work with people on creating and marketing your content asset.
- Question Optimization: Stop building content around “keyword strings.” Build more in-depth content that actually adds value by answering niche questions.
- Content Personalization: Customize the web experience for each particular user. How? Personalize in-content calls-to-action & personalize in-content product recommendations.
Repost via @digitalmarketer