π It is easier to sell to your existing clients so by using a value ladder, you can gain their trust with a low entry offer, and once they are satisfied with it, you can offer higher-end products or services to satisfy their needs.β β β β β β β β β
π°οΈ This works for digital or physical products. It also doesn’t have to start with something free and depending on your positioning you could start with higher-end offers. β β β β β β β β β
π± This is what a brand like Apple does with different types and ranges of products at entry points (iPad or iPhone Mini). Once you get inside their ecosystem, as their products give a great experience, you are more likely to buy an Apple product of higher cost/value (MacBook, iMac) because you trust the brand.β β
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