Category: Digital Marketing

Ingenuity and Creativity Can Always Win Over Big Budgets with Digital Marketing

On October 11, 2019October 11, 2019 By fthustler

Ann Smarty (@annsmarty) shares 3 content marketing trends that you can use to your advantage to WIN. Content Collaboration: Work with people on creating and marketing your content asset. Question Optimization: Stop building content around “keyword strings.” Build more in-depth content that actually adds value by answering niche questions. Content […]

Will the most human brand win?

On July 5, 2019 By fthustler

Will the most human brand win? This week on Social Pros, my good friend Mark Schaefer joined Adam Brown and I on the show to talk about his awesome new book, Marketing Rebellion. I’m not overselling it when I tell you that Mark’s premise is that just about everything we’re […]

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4 Ways to Boost Your Social Media Following

On June 27, 2019June 27, 2019 By fthustler

Social media is about HUMAN CONNECTION. And, one of the most important parts of your strategy is BUILDING and NURTURING your social following! 👏

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Are You Marketing With Your Eyes Closed?

On June 21, 2019June 23, 2019 By fthustler

Marketing without data is like driving with your eyes closed Dan Zarrella I’d argue that marketing without data isn’t marketing at all. Rather, it’s throwing s*** against the wall and then without looking to see what sticks, turning around and walking away. To drive the point home even further, marketing […]

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Content is Fire, Social Media is Gasoline

On June 18, 2019June 27, 2019 By fthustler

The only way to get viral is one word: Content! When you make the right content that gives value and is very noticeable for people people to see in their feed. The chances to go viral increase when you do this. Content by @JayBaer

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Did You Know: Humans have an awareness span of 8 seconds?

On April 30, 2019June 28, 2019 By fthustler

Because of the 8 seconds, it is essential to tell a captivating story to gain awareness. 1. Try to express emotions 2. Use channels like Facebook live, Instagram stories, Youtube. Like @dennis.yu says “video is the key to success”. 3. Start your story with a phrase like: “did you know”?

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Social Media Tip: Seek Relationships, Not Just Followers

On April 19, 2019June 27, 2019 By fthustler

First and foremost, don’t be a scripted robot always in sales mode… be HUMAN. Social media at its core is a communications platform. So communicate. If you’re posting content no one is engaging with, that’s not communication. To build a relationship with your audience and increase engagement, be authentic. Engaging […]

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