Standard SEO Audit


Our standard audit can provide your client with complete insight into their website’s online presence, compare metrics that matter against their competitors, and help detect opportunities that can increase their overall web performance.


  • Website Performance Assessment
  • Backlink Analysis
  • Keyword Assessment and Recommendations
  • Technical Evaluation
  • Content Review
  • Usability Testing
  • Backlink Assessment
  • Competitor Analysis (up to 3)


Backlink Assessment

  • Spammy, Toxic, Irrelevant Backlink
  • Excessive exact Matches
  • Minimal Branding

Competitor Analysis (Up to 3 Competitors)

  • Authority: Domain Age, Trust Flow, Citation Flow, Domain Authority, Page Authority
  • Backlink Portfolio: Number of Backlinks, Number of Referring Domains, Anchors Cloud
  • Rank Equity: Number of Ranking Terms (Ahrefs), Top 10 Ranking Keywords
  • Indexed Content: Indexed Pages, Canonical, Content Volume (Homepage), Outbound Dofollow links, Internal Links, XML Sitemap, Robots.txt, pText/HTML Ratio
  • Meta Content: Page Title, Meta Description, H1 Alt Tags (Homepage)
  • Usability: Mobile-Friendliness, Page Loading Speed (Homepage)
  • Tools: Google Analytics, Google Search Console
  • Sharability: Social Media Buttons
  • Competitor Social Media Analysis Facebook: Number of Likes, Number of Followers, Average Number of Monthly Posts, Content Post Types, Number of Reviews, Avg. Review Score, FB Page Creation Date (Est.)
    • Competitor Social Media Profile: Twitter
    • Number of Followers
      Number of Likes
      Number of Tweets
      Twitter Page Creation Date
      Content Post Types
      Average Number of Monthly Posts
    • Competitor Social Media Profile: Instagram
    • Number of Followers
      Number of Posts
      Average Number of Monthly Posts
      Content Post Types

    Content Assessment

    • Indexed Content
    • Duplicate Content
    • Keyword Presence
    • Image Alt Tags
    • URL Optimization
    • OnPage Blog Content for Freshness

    Indexed Content

    • Originality / Duplication
    • Keyword Presence
    • Competitive Content Volume Analysis
    • Internal Linking Support
    • Content Formats / Rich Media
    • Image Alt Tags
    • URL Optimization
    • Freshness | Blog Content

    Initial Data Assessment

    • Google Indexed Pages
    • Duplicate Content Index
    • Mirror Site Presence
    • XML Sitemap Presence
    • Google Search Console Crawl Errors
    • Google Search Console Manual Actions

    Keywords Assessment & Recommendations

    • Business Analysis
    • Target Audience
    • Branded Keyword Identification
    • Generic Keyword Matching
    • Keyword Selection

    Meta Content Data Report

    • Title
    • Description
    • H1
    • Alt Tags

    Ranking Equity

    • 3rd Party Tool Ranking Equity
    • Branding Equity
    • Local Equity

    Silo Structure

    • Click Depth of Target Pages

    Tools Setup & Integration

    • Google Search Console
    • Google Analytics Setup


    • Phone Number
    • Clickable Logo
    • Above the Fold Content
    • Images
    • Incoming Internal Links
    • Outbound Internal Links
    • Image Count
    • Social Buttons
    • Calls To Action Buttons

    Website Performance Assessment

    • Web 2.0/HTML 5
    • HTTPS Check
    • Website Mobile Responsiveness
    • Microformats
    • Site Speed Assessment
    • 301 Redirection
    • 404 Page Check
    • Duplicate Site Check