Ann Smarty (@annsmarty) shares 3 content marketing trends that you can use to your advantage to WIN. Content Collaboration: Work with people on creating and marketing your content asset. Question Optimization: Stop building content around “keyword strings.” Build more in-depth content that actually adds value by answering niche questions. Content […]
Are You Marketing With Your Eyes Closed?
Marketing without data is like driving with your eyes closed Dan Zarrella I’d argue that marketing without data isn’t marketing at all. Rather, it’s throwing s*** against the wall and then without looking to see what sticks, turning around and walking away. To drive the point home even further, marketing […]