Tag: Social Media

Ingenuity and Creativity Can Always Win Over Big Budgets with Digital Marketing

Ann Smarty (@annsmarty) shares 3 content marketing trends that you can use to your advantage to WIN. Content Collaboration: Work with people on creating and marketing your content asset. Question Optimization: Stop building content around “keyword strings.” Build more in-depth content that actually adds value by answering niche questions. Content […]

Social Media Tip: Seek Relationships, Not Just Followers

First and foremost, don’t be a scripted robot always in sales mode… be HUMAN. Social media at its core is a communications platform. So communicate. If you’re posting content no one is engaging with, that’s not communication. To build a relationship with your audience and increase engagement, be authentic. Engaging […]